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Bite-Sized Talks. Big Takeaways.
September 11, 2025 | 10:00 AM – 1:00 PM
Join us the morning after Opticon for a brunch experience where short talks are paired with a curated breakfast course of fresh bites and even fresher insights.
From content migration to prepping content for generative search, we’re serving up practical insights (and pastries) to fuel your next web project. Whether you’re rethinking architecture or building a case for experimentation, this is your chance to snack on strategy and leave full of ideas.
CHIEF Clubhouse | 13 E 19th St, New York, NY 10003 |
Seating is limited to just 25 Opticon attendees for this intimate, tasting-style event. If registration is full, you’ll have the option to join the waitlist.
Save your spot at Brunch & Blend
Our Lineup & Hosts
Joe Kepley
CTO / Founder of Blend Interactive
Speaker
Karla Santi
CEO / Founder of Blend Interactive
Emcee & Moderator
Taylor Lopour
Sales & Marketing Director / Blend Interactive
Event Host
Alex Berger
VP of Technology & Product at Blue State
Speaker
Nabil Orfali
Founder of Kajoo.ai and CEO at TechGuilds
Speaker
Mike Casey
Solution Strategy and GTM, SaaS CMS at Optimizely
Speaker
Agenda
| 9:45 - 10:15 |
Registration & ConversationsEase into the morning with casual conversation and a make-your-own mimosa bar while guests arrive and get settled. A chance to sip, mingle, and connect before the sessions begin. |
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| 10:15 - 10:20 |
Welcome & Opening RemarksSpeaker: Karla Santi, CEO/Founder of Blend Interactive We’ll kick off the morning with a warm welcome and a preview of what’s on the menu — from bite-sized strategy sessions to meaningful conversations over coffee. |
| 10:25 - 10:45 |
Prepping Content for Generative Search: Seasoning Your Strategy for AI Appetite Learn how to prep your content with the right structured data, metadata, and governance frameworks so when generative search engines come calling, you’re ready to serve up exactly what they’re hungry for. |
| 10:45 - 11:00 |
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| 11:00 - 11:20 | The Acceleration Blueprint: AI-Powered Migration Strategies Speaker: Nabil Orfali, Founder of Kajoo.ai Discover how AI can cut DXP migration timelines from months to weeks. This session introduces The Acceleration Blueprint—a practical approach that shows where AI brings real speed and efficiency, how to balance automation with human oversight, and proven strategies to modernize faster without adding risk. |
| 11:25 - 11:45 | Talk Title TBD: Stay tuned Speaker: Alex Berger, SVP, Technology & Product at Blue State |
| 11:45 - 12:00 |
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| 12:00 - 12:20 | The Self-Driving CMS: Where Opal and Agentic AI Can Handle the Heavy Lifting Speaker: Mike Casey, Solution Strategy and GTM, SaaS CMS at Optimizely |
| 12:25 - 12:45 |
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Is there a cost to attend?
Nope! There’s no cost to attend, but we do ask that you RSVP above so we can plan accordingly — space is limited to just 25 seats. This event is exclusively for Opticon attendees, so please only register if you’re planning to attend both Opticon and our post-conference brunch. We’d love to save a seat for you if you’re joining us!
Who should attend?
We’re discussing content strategy as it pertains to planning for an upcoming project, giving your existing content some love, best practices for content management in the world of AI, and more. So, if you’re an Opticon attendee who’s responsible for (or just obsessed with) managing website content, this session is made for you!
How can I pass along my dietary restrictions prior to the event?
Please shoot us an email at hello@blendinteractive.com and note any dietary restrictions, and we’ll plan accordingly! Thanks for letting us know!
About Blend
Blend is a web development company based in Sioux Falls, SD, with a passion for solving complex content and web challenges. As a long-time Optimizely partner — 17 years and counting — we’ve built our development practice around mastering the platform and helping clients make the most of it.
We’re proud to be hosting this Partner Pop-Up to share what we’ve learned, spark new ideas, and connect with others shaping the future of digital experiences.